As one of the few companies in China to achieve integrated “R&D, production, and sales” in perfume and fragrance, Cheryl has focused on technological breakthroughs and product innovation in the fragrance field since its establishment in 1993. From raw material selection to fragrance-making techniques, from formula development to intelligent manufacturing, Cheryl's relentless pursuit of the “art of olfaction” has not only served numerous well-known domestic brands but also built a strong customer base in the international market. This collaboration with Global Trade Connect will see both parties integrate overseas channel resources, digital marketing capabilities, and supply chain advantages. This will help Cheryl's own brands and ODM/OEM services to further expand into the global market, accelerating the internationalization of “Chinese fragrances.”
Meanwhile, the highly anticipated Xuelei Perfume Museum has unveiled its mysteries. Spanning over 5,000 square meters, this museum can be called a “living perfume encyclopedia”: from ancient Egyptian perfume jars to European royal perfume bottles, from traditional distillation equipment to modern perfumery instruments, nearly ten thousand precious collections link together the thousand-year history of perfume, from raw material collection, technological evolution to cultural dissemination. The museum features a special “Perfumery Lab” interactive area where visitors can personally blend their exclusive fragrances under the guidance of professional perfumers, deeply experiencing the charm of fragrance creation.
“Thirty years of experience have deeply taught us: perfume is not just a product, but also a carrier of culture,” stated the Chairman of Xuelai Cosmetics. The completion of the museum is both a tribute to the history of the industry and a practice of the “spirit of craftsmanship” - by recreating the regional customs and human stories behind fragrances, more people can understand the value of perfume as an “intangible art.” The cooperation with Global Trade Connect is a natural choice for Xuelai in the new era: “We hope to integrate China's fragrance creativity and manufacturing capabilities into the diverse cultural context of the global market, allowing the world to smell the ‘Chinese flavor’.”
