Recently, Guangzhou Xueli Cosmetics Co., Ltd. (hereinafter referred to as “Xueli”), a benchmark enterprise in China's perfume and fragrance industry, has reached a double milestone: First, Xueli, after 30 years of deep cultivation in the industry, has officially reached a strategic cooperation with Global Trade Connect (GTC) to comprehensively advance its foreign trade brand globalization strategy. Second, the world's largest Xueli Perfume Museum has been completed and opened, interpreting the craftsmanship inheritance and cultural heritage of perfume through immersive experiences.

As one of the few companies in China to achieve integrated “R&D, production, and sales” in perfume and fragrance, Cheryl has focused on technological breakthroughs and product innovation in the fragrance field since its establishment in 1993. From raw material selection to fragrance-making techniques, from formula development to intelligent manufacturing, Cheryl's relentless pursuit of the “art of olfaction” has not only served numerous well-known domestic brands but also built a strong customer base in the international market. This collaboration with Global Trade Connect will see both parties integrate overseas channel resources, digital marketing capabilities, and supply chain advantages. This will help Cheryl's own brands and ODM/OEM services to further expand into the global market, accelerating the internationalization of “Chinese fragrances.”

Meanwhile, the highly anticipated Xuelei Perfume Museum has unveiled its mysteries. Spanning over 5,000 square meters, this museum can be called a “living perfume encyclopedia”: from ancient Egyptian perfume jars to European royal perfume bottles, from traditional distillation equipment to modern perfumery instruments, nearly ten thousand precious collections link together the thousand-year history of perfume, from raw material collection, technological evolution to cultural dissemination. The museum features a special “Perfumery Lab” interactive area where visitors can personally blend their exclusive fragrances under the guidance of professional perfumers, deeply experiencing the charm of fragrance creation.

“Thirty years of experience have deeply taught us: perfume is not just a product, but also a carrier of culture,” stated the Chairman of Xuelai Cosmetics. The completion of the museum is both a tribute to the history of the industry and a practice of the “spirit of craftsmanship” - by recreating the regional customs and human stories behind fragrances, more people can understand the value of perfume as an “intangible art.” The cooperation with Global Trade Connect is a natural choice for Xuelai in the new era: “We hope to integrate China's fragrance creativity and manufacturing capabilities into the diverse cultural context of the global market, allowing the world to smell the ‘Chinese flavor’.”

Recently, the Ming'ou team achieved excellent results in a business competition with two sister companies in Shenzhen and Jiangmen. To celebrate this achievement and strengthen the friendship among the three companies, they held a fulfilling and joyful one-day team-building event, consolidating team strength through relaxed interaction.

The award ceremony kicked off the event. According to the PK agreement, Shenzhen Company and Jiangmen Company, as participating parties, jointly presented the bonus to the winning Mingou team. This honor not only affirmed the Mingou team's efforts but also deepened the understanding among the three parties in a friendly competitive atmosphere.

After the awards ceremony, members from all three parties summarized and shared their personal experiences regarding this PK. Everyone candidly exchanged their work experiences, problems encountered, and solutions. Many members shared their growth insights based on their own experiences, creating a warm and enthusiastic atmosphere. Through these sharing sessions, everyone not only gained valuable experience but also strengthened mutual trust and rapport.

At noon, the three parties gathered together for lunch. Laughter and joyful conversations filled the dining table as they shared interesting anecdotes from work and life, further strengthening their bonds.

The afternoon game session further elevated the event's atmosphere to a climax. Everyone participated in thoughtfully designed team games, collaborating and striving for victory. This not only honed teamwork skills but also relieved work stress in a relaxed and enjoyable environment. Throughout the games, cheers and laughter erupted continuously, fully showcasing the team's vitality and cohesion.

At the end of the event, everyone sang and celebrated together, conveying joy and blessings through song. The team-building event concluded successfully in a joyful atmosphere, with all three parties returning home with a wealth of rewarding experiences and happiness.

This team-building event is not only a celebration of the PK results but also a valuable opportunity to strengthen the friendship among the three parties and consolidate team strength. We believe that in future work, the three parties will continue to maintain friendly cooperative relations, work hand in hand, and achieve more brilliant results.

To enrich employees“ cultural lives and enhance team cohesion, the company recently organized a two-day, one-night team-building event for all employees in Nankun Mountain, Huizhou. With the theme of ”Collaboration, Sharing, and Celebration," the event included a culinary competition, monthly work review, and a collective birthday party. This allowed everyone to relax their minds and bodies amidst the beautiful natural scenery and strengthen their bonds through interactive collaboration.

Upon arriving at Nankun Mountain, a lively “Culinary Showdown” kicked off the festivities. Departments formed teams, taking charge of everything from ingredient procurement to dish preparation, with everyone collaborating and showcasing their unique skills. Some transformed into “Master Chefs,” their stir-frying filling the air with tantalizing aromas; others acted as “Logistical Support,” diligently washing vegetables and preparing ingredients; and still others became “Creative Directors,” adding flair to the food presentation. After an intense competition, numerous delicious dishes, embodying the teams' collective wisdom and creativity, were freshly prepared. Everyone gathered to share the meal, their bonds strengthened amidst laughter and joy.

After dinner, the monthly work summary meeting was held in a relaxed atmosphere. Department heads reported on their monthly work achievements, existing problems, and next steps. Employees actively offered suggestions, and the on-site discussion was enthusiastic. Unlike the solemn atmosphere of the office, the fresh environment of Nankun Mountain made communication more efficient. Everyone clarified directions in their summaries and reached a consensus through exchange, injecting new impetus into the progress of subsequent work.

The warm climax of the event was the group birthday party. As night fell, the birthday song played melodiously, and the company had prepared cakes and gifts for employees celebrating their birthdays recently. In the flickering candlelight, the birthday celebrants made their wishes, and all employees offered their blessings together. The warm atmosphere touched everyone present, allowing them to deeply feel the care and sense of belonging of the team's “big family.”

This Nankun Mountain team-building event not only allowed employees to release work pressure in nature but also strengthened team cohesion and centripetal force through collaboration and sharing. Everyone expressed that they will dedicate themselves to their work with greater enthusiasm and work hand-in-hand to contribute to the company's development.

Recently, a small private seminar focusing on “Manufacturing Going Global Marketing” was successfully held at the Ximilo (China) Operations Center. This meeting, spearheaded by our Mingou Network, brought together multiple manufacturing enterprise leaders, marketing experts, and industry elites. In a closed-door discussion format, they engaged in in-depth exchanges on core topics such as the current difficulties in social media promotion faced by manufacturers going global, strategies for navigating winter periods, and market layout beyond the US. The aim was to provide practical ideas and actionable solutions for manufacturing enterprises to break through challenges in global marketing.

At the beginning of the meeting, the organizer's representative got straight to the point, highlighting the theme: “Chinese manufacturing companies going global are currently facing the dilemma of ‘good wine needs no bush.‘ Issues such as meager results despite significant investment in social media promotion, survival pressure amid global market fluctuations, and cognitive barriers in non-US markets are all challenges that companies urgently need to solve. This private board meeting aims to set aside ”high-end' theories and focus on practical application to find answers and methods from the root."

Subsequently, the meeting proceeded in an orderly manner according to the preset agenda, with discussions in each segment being practical and targeted:

Phase 1: Analyzing “Why Social Media Promotion is Ineffective”

The guests, drawing from their own experiences, directly addressed the core pain points: some companies treat social media as a “hard advertising platform,” neglecting localized content and user interaction; a lack of in-depth understanding of platform algorithms and target market cultural differences leads to content that is “a poor fit.” Experts deconstructed typical cases on-site, emphasizing that “social media is not a traffic tool, but a ‘dialogue window’ between brand and user; precise targeting and content empathy are key.”

Second Stage: Exploring from “Invalid Traffic” to “Precise Conversion”

“Going global” for manufacturing is never as simple as “just selling goods.” It's a journey of practicing "doing local business with a global mindset." When traffic is no longer just numbers but individual real needs, and when conversion is no longer a fluke but trust that naturally follows – only then can "Made in China" truly take root and bear fruit in the global market.

Phase 3: How to Set Up a Professor Matrix Account

After the theory, practical methods are delivered simultaneously. Senior marketers will share the logic of building multi-platform matrices on-site, covering account positioning, content specialization, data monitoring, and cross-platform collaboration. We will provide hands-on guidance for businesses on how to achieve precise aggregation and conversion of social media traffic through the “main account for brand building + sub-accounts for niche targeting” model.

Segment Four: Ming Ou Shares Practical Experience in Corporate Product Promotion

As a significant part of this conference, the Mingou team combined their service cases with manufacturing clients to explain in detail the “overseas market analysis + how-to + case study” integrated strategy. This approach shifts product promotion from “talking to oneself” to “resonating with users,” providing attendees with reusable promotional templates.

At the end of the meeting, all attendees took a group photo, bringing the private board meeting to a successful conclusion with enthusiastic discussions. The participating enterprises unanimously expressed that this meeting offered both strategic depth and practical implementation details, providing a clear action guide for overseas marketing in the manufacturing sector. They look forward to more such in-depth exchange opportunities in the future to jointly promote the continuous upgrading of the industry's overseas ecosystem.

The successful holding of this private board meeting has not only built a platform for experience sharing among manufacturing enterprises, but also demonstrated the industry's determination to proactively adapt to changes and break through challenges together, injecting new momentum into the high-quality development of manufacturing going global.

As the global trade landscape continues to evolve, Chinese enterprises are facing unprecedented international market opportunities. The Middle East, in particular, due to its unique geographical location and abundant resources, has become a key target market for many Chinese companies. To help Chinese businesses better seize this historic opportunity, Ningbo Quanmao Information Technology Co., Ltd. has launched the “Aomaotong - Middle East Arabic Marketing Solution.” This solution aims to pave the way for the success of Chinese enterprises in the Middle East market through innovative service models and comprehensive marketing strategies.

Middle East Market Background and New Opportunities

In recent years, Middle Eastern countries, after experiencing a series of security incidents, have begun to re-evaluate the security of their supply chains and have gradually turned their attention to China. Especially after the Beirut explosion, almost all Middle Eastern countries expressed a strong demand for products manufactured, assembled, and shipped by China. This shift not only reflects the trust of Middle Eastern countries in “Made in China” but also provides immense market potential for Chinese export companies. In response to this trend, "Aomaotou" was launched, offering a range of targeted and comprehensive market promotion services to help businesses quickly integrate into the Middle Eastern market.

Establish an Arabic online exhibition hall: By building a professional multilingual website platform, enabling Middle Eastern customers to easily access and understand company information and product details.

Search Engine Optimization (SEO) and Marketing: Utilize keyword matrix promotion techniques to improve a company's ranking in major search engines like Google, increasing brand exposure.

Localized Content Creation: Providing high-quality Arabic translation services to ensure all marketing materials accurately convey the company's value proposition, eliminating language barriers.碍

Traffic Data Analysis: Regularly provide clients with detailed website traffic reports to help businesses adjust strategies promptly and increase conversion rates.

Inquiry Management: Collect and analyze potential customer inquiry data to provide businesses with firsthand information on market demand.

For instance, in the field of mechanical manufacturing, a well-known Chinese enterprise, by utilizing Amaotrade's services, not only established its official Arabic website but also effectively enhanced its online visibility, ultimately receiving a significant volume of inquiries and orders. Furthermore, similar success stories exist in industries such as plastic products, sanitary hardware, and plant extracts, demonstrating the broad applicability of this solution for businesses of various sizes and types.

In the process of globalization, seizing every potential growth point is crucial for business development. The launch of “ATrade-Middle Eastern Arabic Market Marketing” signifies Ningbo Quamao Information Technology Co., Ltd.'s commitment to becoming a solid partner for Chinese enterprises going global. In the future, we will continue to optimize and improve our service system, striving to provide more efficient, convenient, and personalized international marketing support to more enterprises, and jointly write a brilliant chapter for Chinese brands on the global stage.

Note: This article represents the author's independent opinion and does not represent the position of Global Trade Connect. If there is any infringement, please inform us and we will handle it promptly.

Global Trade Connect Group and the Ningbo Chamber of Commerce in Russia have signed a strategic cooperation agreement, marking a new era of collaboration to infuse fresh energy into exploring overseas markets!

On April 26, 2024, the Global Trade Tong Group successfully signed a strategic cooperation agreement with the Ningbo Chamber of Commerce in Russia. Chen Jianxu, Chairman of the Global Trade Tong Group, and Mao Honghui, President of the Ningbo Chamber of Commerce in Russia, attended and signed the cooperation agreement as representatives. In the future, both parties will leverage their respective advantages for mutual benefit, better provide high-quality services to their member enterprises, and jointly help member enterprises expand into the Russian market!

On April 26, 2024, the Global Trade Tong Group successfully signed a strategic cooperation agreement with the Ningbo Chamber of Commerce in Russia. Chen Jianxu, Chairman of the Global Trade Tong Group, and Mao Honghui, President of the Ningbo Chamber of Commerce in Russia, attended and signed the cooperation agreement as representatives. In the future, both parties will leverage their respective advantages for mutual benefit, better provide high-quality services to their member enterprises, and jointly help member enterprises expand into the Russian market!

6月19日下午，由宁波市外经贸企业协会(宁波进出口商会)主办，全球贸易通集团宁波运营中心承办的《探索中亚-俄语区市场交流座谈会》在宁波全球贸易通集团营销中心圆满召开。

首先，宁波市对外经济贸易企业协会(宁波进出口商会)郑轩先生致辞本次活动，代表宁波市对外经济贸易企业协会(宁波进出口商会)热烈欢迎莅临本次活动的各位嘉宾，并表示，本次会议聚焦俄罗斯及中亚市场贸易战略分享，为企业出海探寻新路径。

全球贸易通集团技术中心副总经理谢恒凯先生为到场企业代表带来《2024中亚-俄语区市场品牌出海解決方案》的主题分享。深度解读俄罗斯市场的发展趋势，为企业拓展市场制定策略提供信息支持。

全球贸易通集团全国服务中心总监魏洪敬女士针对企业对俄的跨境结算业务问题，提供了外贸企业在俄罗斯全境的客户收款问题解决方案。

随后，与会人员聚焦俄语区市场拓展及收款等问题进行了讨论交流，到场企业纷纷表示受益良多。

本次活动，吸引近50家企业总经理、及业务决策人参与座谈会，参会嘉宾踊跃发言，拓展思路，多方面、全方位的交流讨论，现场氛围热烈高涨。

活动结束后，众多企业意犹未尽，表示本次座谈会内容十分丰富、针对性极强，分享阐述的路径、方法对外贸企业具有极大的启发价值让企业家们对拓展中亚市场有了更进一步的了解，让企业在未来拓展中亚市场、开展俄罗斯市场贸易有很大的借鉴思路。

2024年5月18日，以“e链山海 向新而行”为主题的第五届连云港电商发展大会暨518网络购物季圆满召开。本次大会由市委书记马士光、省商务厅二级巡视员王存出席开幕式并致辞。市委副书记、市长邢正军主持开幕式。

全球贸易通集团副总裁许健先生共同参与开幕式揭牌仪式!

大会现场，全球贸易通集团副总裁许健先生作为签约代表，与连云港市商务局成功签约跨境电商独立站+产业带项目，携手合作、联袂发力，共同为跨境电商企业发展赋能助力!

由连云港市商务局主办，全球贸易通集团协办“向海而兴-全球贸易通走进连云港”巡演活动，全球贸易通集团商学院院长王一凡受邀参会并发表演讲。聚焦当下电商发展形势、挑战和机遇，凝聚共识、畅谈合作、共谋未来，为连云港跨境电商高质量发展注入新动能。

当天，由灌云县商务局主办，全球贸易通集团协办。“向海而兴-全球贸易通走进灌云”巡演活动在灌云县圆满召开。

此次全国巡演活动中，全球贸易通集团商学院院长王一凡受邀参会并发表主题演讲。王老师表示，外贸新市场已转向”一带一路”RCEP等国家，曾经流量中心化的平台模式已然不符合当前的发展趋势，去流量中心化的独立站才是企业开启品牌出海的重要方向。而后，一凡老师具体讲解了如何建立独立站和如何运用独立站。他表示全球贸易通已构建独立站的全网精准营销体系，从“搭平台、引流量、促转化”三个方面助力企业成交订单，帮助企业成功打开海外市场大门。

随着巡演的序幕拉开，全球贸易通将继续携行业资深专家深入各地产业带，为更多城市带来贸易发展的新动力，为中国出海企业带来全新的发展机遇和资源。

3月21日上午，国家发展改革委在温州召开的促进民营经济发展壮大现场会上，“新时代民营经济人士培育赋能计划”正式发布，将在全国范围组织民营企业开展专题培训，培育一批有家国情怀、有战略思维、有国际视野的新时代民营经济先锋，凝心聚力推动民营经济高质量发展。

会议现场，国家发展改革委党组成员、副主任赵辰昕，浙江省委常委、常务副省长徐文光、温州市委书记张振丰等领导出席会议并发表重要讲话。

如何做好民营企业培育赋能、传承接力成为会议的重要内容。会议期间，全球贸易通集团总裁陈建旭先生受邀出席本次大会并为民营企业代表发言。具体阐述以下思考–

1、封山育“草”
中小微企业应以有效营销手段重新参与市场分工，政策鼓励与市场引号导提振信心，恢复外照潜在动力，

2、筑巢引“凤”
培育产业带链主企业，提振行业竞争力，推动高质量转型，链主助力快速盘活产业，带动产业链飞速发展，

3、构建产业带生态
培育当地健康多元服务生态，鼓励新物种、新业态，助力“草“成长为大树。重塑良好营商环境，实施白名单准入和黑名单管控，让数据从本士生长。

4、建立全球数字营销平台
提升区域产业带全球影响力和竞争力，让全球采购商明确购买渠道。

作为宁波跨境电商领域的龙头企业，全球贸易通致力于为中国企业出海提供全球化数字营销和跨境电商-站式服务。目前在全国18个省拥有300个本地化服务中心，服务超万家中国企业，将产品及业务推广并销售到全球120多个国家和地区

他希望各地方政府能常态化搭建全球贸易通和各地区产业带的对接平台，对产业带企业的出海给予政策支持，同时加快对各地区区域产业带的治理和数字化转型。

现场，山西省、福建省发改委负责人表示，推动中国产业带+跨境电商出海，赋能中小企业数字营销能力，是响应国家号召，扩大高水平开放的应有之义，他们会梳理当地需求，有可能的话将组织相应的企业“相亲会”。

国家发改委副秘书长袁达表示，近年来，国家发改委发布和启动新时代民营经济人士培育赋能计划，搭建平台，及时传达党和国家关于促进民营经济发展壮大的方针政策，通过培训、激励等有效举措，着力提升企业家素质，廖续和丰富企业家精神的时代价值，培养和造就一批适应国际竞争的新生代企业家，引领民营经济续写创新史、建功新时代，更好地扛起推进中国式现代化生力军的使命担当。

当天，出席会议的还有国家发展改革委、科技部、工业和信息化部、退役军人事务部、市场监管总局有关司局，全国工商联、中国企业联合会、中国中小企业协会，各省、自治区、直辖市和新疆生产建设兵团发展改革委，以及来自全国的民营企业家代表。

5月29日-31日，第三届中国(宁波)出口跨境电商博览会在宁波国际会展中心举办，数以十万+外贸跨境电商人从全球各地奔赴宁波，共享商机。期间，全球贸易通应邀参展参会，吸引大批来自全国优秀的合作伙伴、客商来访交流、洽谈合作，也得到来自全国各地商务系统、跨境、外贸、战略服务领域等领导莅临展会现场指导工作。

中国(宁波)出口跨境电商博览会作为“华东跨境第一展”，是目前国内最具号召力的跨境高端专业展之一。2024宁波跨博会在前两届的基础上，重点围绕专业性、增长力、引领者、国际化四个关键词进行全面升级。

本次展会展览面积近7万平方米，有2千家优质外贸工厂、跨境电商平台以及服务企业参展，满足跨境及外贸人的采购、选品、转型、服务对接等多种需求。

全球贸易通作为致力于为中国企业出海提供全球化数字营销和跨境电商全链路的优秀服务商，也亮相本次跨博会，助力企业贸易通全球。

在本次跨博会中，全球贸易通工作人员在展厅中，持续对外贸企业客户讲解外贸市场的形势分析以及新兴市场独立站出海相关问题，现场热度持续不断。

第三届中国(重庆)跨境电商交易会于5月23日-26日在重庆隆重举办，全球贸易通集团应邀参会。全球贸易通集团副总裁路科峰在“链接全球·共促发展”跨境电商高质量发展选品会现场发表主题演讲。

此次选品会旨在帮助了解全球最新的商品动态和市场需求，从而更加精准地把握跨境电商的发展脉络。为全球跨境电商领域注入新的活力，为推动国际贸易增长、促进全球经济复苏贡献一份力量。

会议期间，全球贸易通集团副总裁、全球贸易通商学院副院长路科峰先生进行主题分享。

他表示，2024年中国外贸行业严峻现状，这样富有挑战的环境下，机遇也并存，即RCEP和”一带一路”，这将会是外贸企业未来大力发展的新方向。面对新市场的展露，如何在新市场里抢获订单也是新的挑战，建立独立站就是解决的关键一步。而后，路总具体讲解了如何建立独立站和如何运用独立站。他表示全球贸易通已构建独立站的全网精准营销体系，以全球站链、全球获客通、全球视频通为主武器，精准有力的从“搭平台、引流量、促转化”三个方面助力企业成交订单，成功打开海外市场大门。

通过这一系列精心策划的推介分享、实战交流与资源对接会，为中小企业全面赋能，不仅在理论上拓宽视野，更在实践操作层面提供支持，力促企业在复杂多变的全球贸易环境中抓住新机遇，实现业务的转型升级与可持续增长。

6月28日，由余姚市贸促会(余姚市国际商会)、余姚市金融发展服务中心举办的第4期余姚国际商会会员开放型经济专题“银企对接会”圆满召开。全球贸易通集团应邀参会。全球贸易通集团总裁陈建旭先生在本次会议现场发表主题演讲。

此次会议旨在帮助国际商会会员拓展俄罗斯、中亚等新兴市场，扩展融资渠道，切实解决企业收款难、融资难等问题。

会议期间，全球贸易通集团总裁陈建旭先生受邀出席本次会议并进行“中亚展销中心助力家电外贸企业拓展中亚市场”主题分享。

会上，他就目前中国外贸企业未来发展方向提出意见，在共建“一带一路”倡议、新疆自由贸易试验区挂牌成立、吉尔吉斯斯坦总统签署批准中吉乌铁路项目的法律等历史性机遇的推动下，中国与中亚五国的经济贸易合作持续走深走实，为帮助中国出口企业打通出海新市场，全球贸易通集团与喀什综合保税区合作，共同重点打造中亚国家出口商品展销中心，帮助企业拓市场、抢订单，同时推动区域经贸合作和企业国际化发展。

本次会议100+企业共同参加。通过本次会议，为中小企业全面赋能，不仅在理论上拓宽视野，更在实践操作层面提供支持，力促企业在复杂多变的全球贸易环境中抓住新机遇，实现业务的转型升级与可持续增长。

中亚国家出口商品展销中心概况

中亚出口商品展销中心位于喀什综合保税区内，是全球贸易通联合喀什保税区重点打造的中亚国家出口商品展销中心。

· 集商品展示、销售、贸易洽谈等功能于一体的综合性平台

· 以中国出口商品为特色， 集宣传、展示、采购对接、促进业务增长的面向中亚市场的展销窗口

· 承担常年展会， 以及多个国家领导人、经贸采购团等来访参观